Marketing Director

Job Description
POSITION OVERVIEW
The Marketing Director is responsible for strategic marketing and product line management for the silicas, silicates and zeolites product portfolio. A key member of the management team, this position leads all marketing efforts and projects to drive profitable growth of the business. 
Strategic marketing: Identify, develop, plan and execute growth in existing and adjacent markets. 
Develop and support pipelines for strategic development (M&A). 
Continually assess and understand competitive landscape. 
Lead and manage new product portfolio. 
Lead and manage optimization of asset management  strategy.
Product marketing:Lead and manage product pricing. 
Work across other functions (sales, tech service, R&D, ops, supply chain, finance) to support existing product line marketing including the Integrated Business Management process    
Product sku rationalization management
Develop and drive “Go-to-market” strategy for new and existing products
Support customer supply agreement management
 
RESPONSIBILITIES:
Implement the commercial strategies for the product portfolio, including product positioning, business plan development and portfolio optimization
Manage product pricing and pricing process to maximize margins, i.e. pricing strategy, cost analysis and budget planning
Support sales and business development managers with product pricing, communication of value proposition, market intelligence, customer segmentation, contract negotiations and forecasting
Work closely with operations, supply chain and quality to ensure supply reliability and product compliance to specifications and regulations. 
Implement the marketing strategy to promote products, services and brands to generate new business leads and opportunities
Lead marketing initiatives and analyze target markets potential, trends and unmet needs in support of business growth strategy and investment plans
Manage marketing campaigns and activities including product promotion and literature, branding, content development, trade shows as well as customer events and innovation seminars in collaboration with R&D, sales and business development managers.