Group Social and Content Lead

Group Content & Social Lead
Location: Hybrid - 3 days Wilmslow, 2 days from home
Salary: Competitive

We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence. We have never and will never grow our business by cost-cutting or tying people up in bureaucracy. We don't do politics - we want people focused on actions and delivery. We don't do micro-management - we empower, support and innovate. We are leaders, not empire builders and we love our business.

The Role

We're on the hunt for a creative, pragmatic and resourceful Group Content & Social Lead to join the central marketing team at The Citation Group.

You'll be part of the senior leadership team in The Group's marketing department, assuming overall responsibility for planning, creating and delivering content marketing and social media strategies across the Group's UK business units.

You will also be responsible for, and supported by, a team of Content Executives and a Social Media Content Executive, who you will manage, mentor and motivate. This role is ideal for a passionate people manager who wants to nurture and develop a team of writers and can provide direction and quality control to a big team.

This position is for someone who wants to be a leader in content marketing - from strategy through to delivery. This role is best suited to someone who brings a blend of creative flair along with a deep understanding of the role and importance of SEO writing and how content strategy and social strategy interact, who can dive in and apply expertise to add value to this fast-growing department.

We're B2B - but we're not boring! And we're not following the crowd, we want our content to stand out. We want to find new and exciting ways to attract and engage our new and existing clients.

What your day-to-day will look like:
* Owning, and providing leadership on, all content strategy and copywriting across The Citation Group's content marketing and copy.
* Managing a team of Content Executives and a Social Media Content Executive and delegating work throughout the team.
* Supporting the team in producing copy for online and offline channels - including internal and external communications, website content, SEO copy, press releases, videos, infographics, social media and sales collateral.
* Ensuring a 'content first' approach across the Group's business' content marketing strategies.
* Planning, facilitating and implementing quarterly content marketing strategy planning sessions engaging the Content Team as well as key stakeholders throughout the Group, including Heads of Marketing, subject matter experts and sales teams.
* Ensuring The Group's tone of voice is realised consistently across all content produced and published and providing feedback when and where required.
* Reporting on and analysing the effectiveness and impact of content and PR outreach, as well as identifying new trends and opportunities that can be leveraged via content for the future.

The ideal person for the role
* Impeccable writing and editing skills with precise attention to detail and communication skills.
* Experience creating content marketing strategies and editorial calendars across multiple platforms, for a variety of services.
* A passionate people manager - you care about the team's performance, growth and development and you're all about getting the best out of a diverse and talented team.
* Deep understanding of how content marketing strategy needs to align to the sales funnel, and how to create content that works across a variety of channels.
* Editorial mindset that seeks to understand what audiences consume and how to create it.
* Stakeholder management experience and good at building relationships and working in collaboration with technical experts.
* Project management skills and understanding of how to dynamically reprioritise workloads and work in an agile way, with a focus on the delivery of results.
* Knowledge of SEO best practices and ability to work alongside the Digital Team Lead in achieving SEO targets across different brands.
* Strong understanding of how to measure the success of content, from analytics to brand-building, and the ability to produce engaging, concise and timely management information and data.
* Comfortable working closely with the design department to make sure content is realised in an engaging way while retaining key messaging hierarchy and tone of voice.

Here's a taste of the perks we roll out for our extraordinary team members:

25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We're all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

Hit Apply now to forward your CV