Digital Marketing Executive

Digital Marketing Executive
Wellingborough
£25k per annum DOE + benefits
Mon-Fri: 9am-5pm
Pin Point have the pleasure of working with an industry leading design and build company that specialise in manufacturing modular exhibition stands. Our client is now seeking a Digital Marketing Executive to join its accelerating marketing function within the exciting and fast paced world of the events industry.
About Them:
Our client is a successful and growing private enterprise in its 54th year of trading. They create engaging exhibition stands helping their clients achieve enhanced results from exhibiting at exhibitions across Europe and worldwide.
Their unique formula uses a clever blend of modular hired architecture with bespoke features and graphics to deliver custom stands more efficiently. With a focus on visitor engagement, they also lead the way in pioneering exciting new ways for their clients to tell their story with investment in technology and digital content creation skills, setting them apart from any traditional rivals.
This is an exciting, creative, and dynamic business with 80+ strong team based in their prestigious 55,000 sq ft purpose-built facility. Their varied business incorporates a full array of services and disciplines including design, project management, equipment hire, manufacturing, logistics, software development, installation services, printing, storage and more.
Our client has successfully serviced over 150 customers, delivering over 220 exhibition stand projects across the world each year. In addition, their Conference and Portables divisions provide related event services and display products. They are an innovation driven business pioneering new services, products and methodologies for the delivery of exhibition stands, visitor engagement tools, event branding, showrooms, portables displays and more.
Key Responsibilities:
* Take responsibility for developing and implementing the digital marketing plans, including SEO/SEM to attract new customers, retain existing ones and promote growth.
* Improve our online presence and elevate our keyword positions, on and off page SEO activities. Craft and manage PPC campaigns, optimisation and analysis.
* Manage online merchandising of products for Portables, optimising customer journey to improve conversion rates.
* Create and execute email campaigns, including scheduling, and managing sends to foster engagement and conversions.
* Manage and run products being advertised on paid platforms such as Facebook/Instagram (ecommerce), Google Shopping and LinkedIn.
* To work with the Marketing Manager to promote and amplify content across online channels, looking for new ways to provide value and be purposeful with the content that is released.
* To update and manage website content, making sure all information is correct, consistent with our brand standards, and optimised for search engines in accordance with relevant keywords.
* Monitor and analyse results to improve performance, using tools such as Google Analytics and others
* Monitor and report on e-commerce customer reviews. Manage internal design resources on web content projects
* Proactively manage external support (see Communications & Working Relationships)
* Actively participate in internal and external meetings where attendance is required
* Carry out any other reasonable managerial requests
Benefits:
* Pension with employer contribution
* Healthcare scheme
* Death in Service
Please aply with your CV via the apply button