Posted in: Marketing in United States | Posted: |
Job Description
The Marketing Coordinator will be key to establishing the (property) brand and elevating our storytelling. This role requires a foundational understanding of social media, an eye for design and an understanding of a luxury aesthetic. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement the latest thinking in marketing, social media, and partnerships.
Works closely with the Marketing team to execute a social media strategy for (property)
Works alongside other key roles within the organization and guides on-site property managers to generate content that aligns with the brand’s social media strategy, and speaks to a luxury consumer
Support the PR agency with reservations + itineraries for influencers and press visits
Coordinate partner deliverables, on-site events and activations at Bowie House
Keep all marketing collateral and calendars up to date: Fact sheet, Property Guide, Promotional Calendar, Key Messaging, Experience Guides, Key Contacts etc.
Digital Asset Management: Maintain and update photo and video library in accordance with our central process for the hotel & assets are all labelled in a meaningful, findable manner
Responsible for the maintenance of website marketing materials, and other property updates
Maintain email marketing calendar
Update new experiences and blog posts to the website; maintain calendars, activities, experiences, dining menus, and other events; review for accuracy on a consistent basis; promote key offers/events; seasonal content/imagery updates