Posted in: Other in Boston | Posted: |
Job Description
As Thought Industries Senior Director, Corporate and Brand Marketing, you will be responsible for supporting our GTM Brand, PR and Corporate Marketing initiatives, working to position the Thought Industries as the Key Market Leader globally. Reporting to the SVP of Marketing, the role will be successful if s/he can ensure Ti's Brand and Corporate messages are 100% aligned to the overall Marketing group, helping develop quality pipeline, and market voice which excites our prospects and customers alike.
Working across teams, with subject-matter experts in each of our target verticals and geos, the Senior Director, Corporate and Brand Marketing will play a central role in planning and executing brand awareness, advocacy and awareness which differentiates Ti in a crowded and competitive, and at times complex, market which we need to work to simplify the message, be seen, and be heard.
In this role, you’ll be successful if you can:
Own the Strategy for Brand and Corporate Marketing; partnering with marketing, sales, customer experience, and product peers to identify and exceed business goals on a consistent basis.
Job inclusions:
Website owner - updates, refreshes and reviews of the Thought Industries Website
Brand Owner - constantly ensuring our brand guide is being adhered to, including brand refreshes and reviewing of how we look externally
Social - Organic owner of the Thought Industries social channels for brand awareness, advocacy and lead generation initiatives
Organic SEO - partnering with our SEO agency and content teams to ensure we are reviewing, refreshing and updating our SEO efforts to meet market needs
Customer Advocacy - driving advocacy with customer corporate marketing events such as speakers at trade shows and webinars as needed
Customer Case Studies - point of contract from marketing for customer stories as needed
Analyst Relations Support - partnering with Sales and Product on Market fit and opportunities
PR Lead - driving awareness in market with PR and thought leadership
Thought Industries Brand Awareness Organizational Videos and Studies
Reporting analysis - reporting on all spends and ROI on key initiatives
Brand Awareness Memberships - creating opportunities through memberships for GTM teams