Marketing Representative

Job Description
Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.
Collaboratively work with the Business Unit and/or Corporate Marketing leadership to design and deliver transformative marketing automation campaigns annually, ensuring they align seamlessly with EAC’s strategic business goals and within budget.
Create and collaborate with multiple teams to provide communication, promotions, and sales tools for direct and channel sales activities, national branding presence, along with additional promotional materials including marketing deliverables for both customers and prospects.
Design and implement innovative, goal-driven marketing automation campaigns that enhance lead nurturing across channels such as email, social media, and web while promoting the best practice for optimal business unit success.
Consistently analyze the effectiveness of marketing strategies and social media campaigns, making data-driven recommendations to ensure ongoing business unit success.
Create and manage the marketing story of the business unit through graphics and illustrative methods.
Conduct market research and monitor industry trends and behaviors.
Perform support duties including but not limited to database management, reporting and analytics, maintaining marketing materials, tradeshow support, managing sales and marketing software tools.
Other duties as assigned as the needs dictate.