Senior Product Marketing Engineer

Job Title: Senior Product Marketing Engineer
Location: Centennial, CO or Dallas, TX (hybrid)
Company Overview:
Iontra is a Denver, Colorado-based technology company revolutionizing the electrification movement by creating innovative charge-control solutions. We are reinventing the way batteries are charged to unlock their untapped performance. To us, batteries are more than just power sources. They’re the enablers of innovation and key to accelerating electrification adoption, and we’re proud to be leading the charge. Our third-party validated charge-control solution improves battery performance metrics, such as charge speed and cycle life, by 2x to 4x, no matter the size or complexity of the product.
Role Summary:
In this role you will spearhead all marketing efforts for their assigned product(s). The right candidate must understand the consumer electronics market and challenges, and must succinctly develop messaging/explain how their product helps solve customer problems. You should be able to develop a clear understanding of Iontra’s products and technology, as well as the ability to demonstrate how Iontra’s offerings. Through close collaborations with product developers and product owners, you must be able to shape effective product messaging and write technical marketing content. Your responsibilities will include establishing the needs of the market, product roadmaps, product messaging, and ecosystem needs.  In addition, you will be responsible for developing product launch and promotion plans. 
You should be knowledgeable about competing products and should be able to communicate technical features and differentiators to non-technical clients. You should be capable of working closely in a cross functional environment to communicate and deliver on market and product growth requirements.  Ability to think outside the box and being creative is key. 
Salary Range: $130k - $160k (salary is based on education, experience, skillset, and market value).
What You’ll Be Doing:
Generate consumer awareness, trial and conversion to meet Iontra’s revenue forecast for branded consumer products
Develop/disseminate product messaging/value proposition/competitive positioning
Whole product launch  
Tactical pricing execution aligned with overall pricing strategy 
Product collateral & website/online strategy  
Online content & findability strategy
Promotional strategy & execution (email, social media, partner/ecosystem, tech articles/white papers, event participation etc) 
Trade show/event strategy 
Sales support/tools & training 
Key market warboard
Technical articles & blog strategy, content generation
Ecosystem roadmap and strategy
You’ll Need These Qualifications:
A bachelor’s degree in electrical, electronics engineering or computer science  
A minimum of 5 years of product marketing experience at a consumer electronics product company with demonstrated market plan development experience including social media  
In lieu of degree, additional years of experience may suffice
Successful product launch experience with consumer electronics products 
Demonstrated Technical knowledge and understanding of how products work
Strong interpersonal and communication skills
Knowledge of sales promotion techniques 
Willingness to travel including internationally 
Consumer market experience 
Technical product experience
Desired Qualifications:
MBA preferred
Benefits:
Health Care Plan (Medical, Dental & Vision)
Life Insurance (Basic, Voluntary & AD&D)
Short Term & Long-Term Disability
Paid Time Off (Vacation, Sick & Holidays)
401(k) Retirement Plan plus company match
Company Shares Plan
You’ll love this job if you:
Are driven to be part of a team doing big things to help our planet
Aspire to work with a successful veteran startup management team
Are a self-starter and always find ways to get your work done and help team members
Are an organized, detail-oriented person being very good at time management
Are determined and resilient to keep things moving forward at a startup pace
Are assertive and able to influence and partner with the team to get things done
Enjoy new challenges and change
Iontra has an equal employment opportunity (EEO) policy that provides that no applicant or staff member will be discriminated against on the basis of gender, race, color, age, religion, marital status, pregnancy, veteran status, national origin, disability, or sexual orientation.