Publicado en: Marketing en Detroit | Última actualización: |
Job Description
Are you ready for a new adventure? For this Senior Manager, Product Marketing role, we’re looking for a digital pioneer, an energetic explorer of technology and data, someone who can dig, discover, and develop go to market positioning that helps us stand out in a crowded ecosystem. Our digital products are cutting-edge, reliant on science – and a full team of product experts, engineers and cross functional partners are eager for you to work your magic creating stories, curating differentiators, and challenging existing messages.
Role
Because digital adventurers don’t waste time, we’ll get right to it: your job is to give customers a reason to care about and connect with our products. Working with product partners, you will build and maintain well thought out positioning, collateral and messaging that inspires sellers and informs outbound marketing. The challenge is to make complex concepts easy to understand, visually impactful and engaging, and strong enough for the team to get excited about sharing.
Responsibilities
Yes, lots. But if you have an open mind and a desire to discover the potential of digital products and then share your finds, you will be able to do these things (among others):
Craft and deliver product messaging that sets us apart
Develop and navigate go to market strategy and execution
Create compelling content in pitch decks and other marketing collateral
Line up research to support differentiation and newsworthy, shareable content
Collaborate with Demand Gen on messaging and tactics to drive revenue
Monitor competitive positioning and customer feedback to ensure product stories resonate
Work with Sales Enablement to train sellers on new and updated offerings
Apply new ideas and AI technologies to work smarter, create better content, and stay ahead