Salesforce Marketing Cloud Specialist

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Salesforce Marketing Cloud Specialist required by our market leading, award winning, professional services client based in Bristol. This is a hybrid role with 2-3 days a week onsite in Central Bristol with flexibility.

The Salesforce Marketing Cloud Specialist will be a key driver of our clients digital marketing initiatives within the Salesforce Marketing Cloud environment. This role is dedicated to crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalised experiences at scale. As an expert in Salesforce Marketing Cloud, you will leverage the platform`s full suite of tools to drive engagement, conversion, and customer loyalty.

Main Responsibilities:

* Lead efforts to integrate marketing strategies seamlessly across various digital channels, ensuring consistency and efficiency by optimising marketing automation and data-driven insights, you will play a vital role in transforming data into actionable marketing strategies that align with our clients business goals.

* Serve as the go-to expert for all Salesforce Marketing Cloud functionalities, guiding the team in leveraging the platform for maximum impact.

* Design and customise email templates using HTML and CSS to ensure high-quality, brand-consistent communications.

* Assist with the integration of Salesforce Marketing Cloud with other systems and platforms, including CRM and third-party tools, to enhance data flow and campaign efficiency.

* Stay abreast of new releases and features within Salesforce Marketing Cloud, driving continuous learning and improvement in marketing practices.

* Exhibit strong communication skills to collaborate effectively with various teams and stakeholders, ensuring marketing strategies are well-understood and effectively implemented.

Ideal Background:

* Deep expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.

* Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.

* Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation.

* Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation.

* Analytical skills to develop insights from campaign data and drive data-driven decision-making.

* Excellent communication and training skills to disseminate knowledge and best practices within the team.

* Awareness of regulatory compliance, such as CAN-SPAM and GDPR, within the context of digital marketing.

This fantastic role comes with a salary of £55,000 p/a along with a great benefits package, which includes a 10% annual bonus, 25 days paid holiday, a flexible pension scheme, flexible working opportunities, shared Parental Leave - 18 weeks full pay, continued investment in your career, Bike to Work, discounts and many more