Senior Media Analyst, Commerce

Job Description
Overview:
The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations. 
Role Objectives: 
Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms 
Monitor and optimize performance to meet business objectives 
Gather and analyze keyword research necessary to build a new campaign 
Responsible for gathering necessary data for plan development 
Group keywords into ad groups and develop relevant ad copy and extensions 
Present recommendations and apply client feedback to keyword and copy proposal 
Upon campaign approval, responsible for building flowcharts and loading buys into Prisma 
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
Primary party responsible for trafficking approved plan into search engines 
Primary party responsible for QA of all campaign components prior to launch 
Monitor and maintain campaign budgets, pacing, and bid adjustments 
Proactively advocate for campaign adjustments based on performance trends 
Active monitoring and management of performance and competitive landscape 
Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 
Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 
Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization 
Active participation in client status and reporting calls, including presentation of reporting 
Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval 
Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team 
Responsible for learning all relevant tools for reporting, analytics, and competitive analysis 
Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) 
Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions 
Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process 
Establish professional, productive rapport with sales representatives/media vendors 
Work closely with manager to establish priorities and manage workload 
Timely delivery of all work 
Successful completion of training programs and requisite certifications