International Marketing Manager

Do you have marketing management experience, and are you seeking a new job in London? Jonathan Lee Recruitment is helping a globally recognised motorcycle brand to recruit an International Marketing Manager focused on their EV products and positioning. The role comes with an excellent salary and benefits.

To give you an idea of how this International Marketing Manager role would look and feel, here are some of the things you could expect to do:

Co-develop the annual marketing plan for the EV business while keeping in view the target customer segments, marketing budget and overall business plan
Develop and manage marketing campaigns while looking at the demographics, preferences, purchasing behaviour, styles etc of the target customers
Leverage analytics and CRM to drive campaign messaging and visual content
Establish KPI measurements to support the company's objectives and gain alignment across marketing channels
Track KPI performance against the plan and report insights on this performance by analysing data and obtaining feedback
Further responsibilities include:

Lead various marketing initiatives/ campaigns and work with different teams internally and externally (agencies) to achieve objectives
Work with dealers and sales teams to understand barriers to purchase for the consumer and best ways to execute programs and promotions at the retail/dealer level
You will establish a process for tracking and monitoring campaign milestones in order to provide pre and post campaign reporting analysis and recommend next steps
Project lead for new business initiatives, building a project plan with milestones, timelines, and resource needs. You will ensure the project is implemented on time, on budget, and aligned to the objective.
Ensure Effectiveness and efficiency of the Campaign/ Program (Ex: impressions, website traffic, click-through rate, leads generated, engagement, etc.
In support of this globally positioned role and working closely with the company's UK and internationally business, sales and service teams, your skills, expertise and experience should include:

Degree qualified in marketing or similar
Several years of overall experience (motorcycle / auto / consumer-focused industry) with a minimum of 3 years of experience as a marketing manager with an EV setup
Experience  of  working  in  Europe  market, especially UK, France, Italy and Spain, will be preferred
Strong project management skills and experience
Proven  experience in implementing customer-lead  campaigns  to  promote  brand awareness, consideration, or sales conversion
Experience and understanding of how to build campaigns across multiple channels including, but not limited to, events, paid  media, paid search, social media, and email
Deep understanding of how to develop customer personas through consumer research, CRM data insights, and macro-economic trends
Passion and experience for identifying barriers to purchase and solutions to overcome them
Strong bias for action with the ability to prioritize, multi-task, and manage marketing plans (both ON TIME and IN FULL) even in high pressure situations                                              
Strong problem-solving skills and have the ability to  work  independently  on  programs  and initiatives
Experience of working with agency/ partners, exhibiting the ability to generate maximum return through effective marketing plans and direction
If you feel you have the experience and awareness to support this active role, then please apply.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included