Store Visual Manager

Job Description
Overall Job Summary: The Store Visual Manager is responsible for supporting the Sales and Profit goals in the store by setting a plan to deliver the Best Customer Experience. The Store Visual Manager will ensure the store has the Best Team and support their development, as well as working with succession planning, talent development, and structured performance management for the team based on results, values, and leadership. The Store Visual Manager will work in accordance with legal requirements and H&M standards, policies, and procedures to meet the expectations of customers and colleagues.
This position reports to the Store Manager and has the following direct reports: Visual Merchandisers Key & Visual Merchandisers
 
Your Day to Day*
Sales and profit
A Store Visual Manager will ensure that the garment presentation in windows and in-store is according to the Commercial Handbook.  Together with the Store Manager, the Store Visual Manager will lead the team to maximize and drive the Commercial opportunities within the H&M brand guidelines. The Store Visual Manager will follow-up and analyze key KPI’s and initiate actions to increase profit and support the commercial planning of the store. The role will ensure that all safety, security, and administration procedures are followed.
 
Fashion Knowledge
Ensure you are up to date with current fashion trends
Share, inspire and educate the store team on seasonal trend information, upcoming campaigns, and brand standards
Direct Customer Service
Ensure you meet customer expectations on direct service according to H&M standards
Support the store to achieve excellent customer service
Indirect Customer Service
Ensure the visual team follow up on the Visual Identity through the implementation of the Commercial handbook and secure well-styled mannequins in windows and in-store.
Guarantee the team creates a clear red threat from windows to A-area with wearable buying suggestions
Lead the store team to secure high quality, commercial garment presentation and care
Maintain clear customer flow through fixture placement and navigation in line with H&M standards
Ensure the launch and maintenance of all sales campaigns and activities are on time according to H&M standards and optimized for the store
Drive Sales Targets
Ensure the store commerciality can compete effectively in the local market by identifying opportunities to increase customer satisfaction and selling
Follow up, evaluate, and give feedback on sales KPIs to the management team
Initiate changes to improve the business together with the Store Manager
Visual Store Operational Routines
Ensure the team secures Sample picking to create clear stories and wearable buying suggestions
Follow Best Practice on quantity, condition, and maintenance for all Visual Merchandiser material, props, and marketing material with a sustainability mindset.
Keep visual room organized and safe
Keep all Visual materials in the store current and share information with the team on seasonal changes.
Analysis
Stay updated on products and sales activities
Set store visual goals with the Store Manager; facilitate them and do follow ups
Plan and prioritize commercial workload according to business needs and budget
 
People and Teams
By managing the Visual team, the Store Visual Manager will support and lead the entire Store team to increase the shopping and working experience in the store.  The role will ensure all employee relation responsibilities, legal requirements, and H&M policies are fulfilled.  The role will work to make the Visual lifecycle a reality for all members of the Visual team.
Training and Development
Evaluate & develop the visual and commercial skills of the store team through regular visual training for all colleagues to support garment presentation in line with the Commercial Handbook
Ensure succession planning within the store Visual team with Area Visual
Execute and ensure store Visual recruitment with Store Manager
Support the Country and Area with expansion needs
Security
Promote employee and customer safety
Resolve health & safety, legal, and security issues
Address any loss prevention and safety issues that may occur while on duty and bring any escalated employee issues to the management team
 
Communication and Legal Requirements
Ensure that all communication in the windows and sales floor meet local legislation
Update store team on business performance, new initiatives, and other relevant issues
 
Financial Accountability
None