Postat în: Altele în New York | Adăugat pe site: |
Job Description
The EVP, Strategy provides deep insight into factors affecting our clients' business, brand, and experiences.
A future-forward pragmatic leader who "connects the dots" between Business, Brand and Culture, articulating strategic solutions across technology, media, creative, data, trends, experiences, and products.
This highly collaborative role interfaces heavily with PSG agency team members and VP to C-level client contacts throughout the strategy development and execution process.
The EVP, Strategy leads cross-functional engagement teams across a range of complex project types with multiple components. These may include research and insights, valuation and business case development, brand vision, organizational design, process optimization, digital experiences, communication plans, future state visualizations, and other modules depending on client need.
Responsibilities
STRATEGY DEVELOPMENT
Business goals and trends analysis to guide strategy development and execution
Brand architecture and strategy for businesses from startups to fortune 100
Integrated marketing strategies that drive client business performance
Analyze business, marketing and digital performance across products, markets, audiences, and channels
Create digital roadmaps to guide execution of programs and initiatives
Test hypotheses through research, scenario analysis, financial modeling, and response forecasts
Create strategic and financial models to articulate business value
Build complex business cases and ROI models
Summarize findings and package in a way that supports a clear and compelling story
ENGAGEMENT MANAGEMENT
Lead strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs; evaluate scope of strategic engagement
Work cross-functionally with other strategy colleagues, client partners, discipline leads, creatives and other internal partners
Present strategy output and recommendations to clients and internal stakeholders
Facilitate workshops and ideation sessions
Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy
Lead or participate in project post-mortems; capture key learnings and develop case studies as appropriate
MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION
Provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate clients and meet consumer needs
Define cross-channel implications and opportunities
Define impact to brand and consumer audiences
CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT
Advise clients (VP- to C-level) on strategic considerations and best practices for building effective marketing, digital centric, organizations
Support business development efforts with research, structure, smart thinking, and big ideas
Work with Client leads to generate demand and sell-thru for strategic services
Build and manage strong working relationships with decision-makers of the client organization and become a trusted advisor
Proactively seek out opportunities to deepen client relationships and "elevate the conversation" within client organizations
Create RFP responses and proposals, and take a leadership role in pitching new business
Develop thought leadership pieces for publication and/or business development
Remain up to date on relevant news, best practices and trends within the digital marketing, media, and technology ecosystem
PEOPLE & TEAM MANAGEMENT
Build and expand strategy team
Mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
Proactively work to improve process for strategy engagements and team workflow
Partner with senior account leadership to support client decision-making