Được đăng trong: Nghề nghiệp khác trong Kansas City | Posted: |
Job Description
The PROGRAM COORDINATOR is responsible for the successful delivery of marketing services programs across a set of defined vertical markets. Marketing Services programs range in complexity from one product to 2+ product integrated campaigns. Coordinator’s responsibilities include presales program architecture and development working with sales, delivery coordination collaborating and coordinating across Engage functional areas – creative, marketing, advertising, audience extension.
Program management is akin to project management and shared common management principles, best practices, and standards. Key difference is the scope of influence primarily with our clients and market’s sales team. Marketing Services products range from custom content such as white papers and infographics, lead gen products such as webinars and content syndication, as well as custom digital advertising sponsorships on a branded site with Share of Voice branding elements, native content, and newsletter.
SCOPE OF INFLUENCE
Direct revenue-generating programs with several departments within Informa:
Work with market-specific stakeholders (sales, editorial, management) to service clients
Work with Informa Engage marketing professionals (creative, campaign marketing, research) to deliver content marketing & marketing services offerings to clients
JOB FUNCTION
Project/Program Management - 60%
Supports presales program architecture and development working with sales, delivery coordination collaborating and coordinating across Engage functional areas – creative, marketing, advertising, audience extension
Lead internal project resources across Informa’s matrix environment
Building and managing to a project plan and timeline for every program delivered
Provide direct, hands-on Program Management for Standard (out-of-box solutions) and Enhanced (multiple solutions, generally under $100K) programs to successful completion
Communications - 25%
Primary ownership for communications with the end client concerning sold marketing services business
Escalating program and market-level issues to Marketing Services management
Administration & Reporting/Other - 15%
Reporting program P/Ls and margins to management in Workfront
Attend meetings with vertical market stakeholders (sales calls, planning calls, reporting)