Được đăng trong: Tiếp thị trong Massachusetts | Posted: |
Job Description
Do you love to create hyper-personalized experiences that captivate and engage high-value accounts? Are you a strategic marketer with a passion for building meaningful relationships? If so this 1:1 Account Based Marketing role is for you!
In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts. Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates.
What You’ll Do:
Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
Develop personalized content experiences and programs that resonate with decision makers at the account
Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact
