Senior Director, Product Marketing (Customer Service)

Job Description
Freshworks is looking for a Senior Director of Product Marketing to execute the go-to-market strategy for our Customer Service line of products. Reporting to the VP of Product Marketing, you will lead a global team of product marketers focused on developing compelling and differentiated product positioning and messaging with the objective of accelerating demand among new customers and expanding our business with existing customers. In this role, you communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our sales and product teams. You are an expert on our buyer persona and collaborate on creating orchestrated campaigns, SEO, field marketing, and demand generation programs, sharing responsibility for achieving revenue and adoption goals. 
 
Key Responsibilities:
Develop Product Positioning: establish differentiated multi-level product positioning for solutions, single products, and product bundles
Own the customer journey for your domain: Design and execute compelling customer engagement journeys to maximize delight and impact
Collaborate on the Product Roadmap: Partner with the product management and engineering teams, helping them craft, define, and modify our roadmap based on both customer and market activity
Drive product & feature adoption: Partner with PMs and marketing to increase conversion through trial, feature discovery, adoption and product revenue
Understand Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights
Tailor offers based on segmentation, including SMB, Mid-market, and Enterprise customer segments
Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products
Develop content and enable the GTM: Communicate our products' value propositions with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including: SEO, website copy, sales tools, event materials etc.
Partner with various marketing and GTM teams: Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams
Build and inspire the team: Develop and grow a best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location